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Joy of Giving Week

By editor
About Joy of Giving Week

Joy of Giving week is a platform for your Company to join millions of Indians doing something for a cause. It is a unique opportunity for brands to benefit by showing their stakeholders that they care. Reach out to your customers, distributors, vendors and suppliers, employees, shareholders and the community to create a novel “giving supply chain” during the Week.

There are various ways in which your Company can engage-

1. have employees volunteer, raise awareness or donate in kind or financially to a cause of their choice. Choosing a charity by consensus across employees will help create more excitement and buy in by them.

2. Engage your customers through a Cause Related Marketing event or activity and incentivise them by offering to make donations on their behalf (e.g., offering to donate Rs100 per bank account opened during the Week, or a percentage of your sales during the Week to a cause).

3. Sponsor “giving events” that are consistent with your brand proposition

4. Offer resources to NGOs and individuals organizing “giving events” during the Week- e.g,. storage space for a clothes collection drive, a large auditorium for a fundraising dinner, promotional messages on your packaging and access to underutilized infrastructure like vacant airline seats and hotel rooms, in exchange for relevant branding opportunities.

CEOs of reputed companies can also sign up for the ISB “CEO Shadow Auction”, allowing a premiere MBA student to shadow you at work on a day of your choice… by bidding for it and donating the bid amount to your chosen charity.

Our website will shortly allow you to register your Event or Activity and allow you to offer resources to NGOs and individuals organizing events. So start figuring out how you can get involved!



Celebrities Joined joy of giving week

Anurag Kashyap
Azim Premji
Deepak Chopra
Farah Khan
Geet Sethi
Imtiaz Ali
Madhavan
Mini Mathur
Nagesh Kukunoor
Nandita Das
Prakash Padukone
P. Gopichand
Rahul Dravid
Sachin Tendulkar
Sachin Pilot
Sheila Dixit
Shriya Saran
Surya
Venkatesh
Vishnu Manchu


What you can do for joy of giving week

The Joy of Giving week celebrates the power in each one of us to make a difference. Here are some ideas on how you can reach out and touch a life.

1. Organise a clothes collection drive in your building or college
2. Volunteer 3-4 hours in the week with an NGO on a specific activity- creating an MIS for an NGO, helping with their documentation, just filing and sorting the data that they may have
3. Give a couple of days off to your household help and do their work instead
4. Engage in shramdaan – offer to clean the premises of your temple, mosque or church.
5. Give up something that you feel maybe really difficult – icecream, coffee, the extra chapatti…and treat a child on the street or in your neighborhood instead.
6. Visit an elderly relative you may have forgotten about in many years.




For more details visit joy of giving week official web site

http://www.joyofgivingweek.org/




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